This campaign for Arrow, was shot in NYC with Arun Kumar creative director for Rediffusion.

I shot the locations first without the models. The models were then shot outdoors in natural light on a rooftop with controlled conditions so we could shoot comfortably and without the hassles of permits and vans.
BTS1 ( behind the Scenes )
There was significant transformation of the models faces and bodies as is evident here..
Before
after